Tuesday, July 12, 2011
The "Borrow a Grandmother" Restaurant Model
Has anyone ever been to Enoteca Maria Italian Restaurant on Staten Island? It's been around for a while, but I just found out about it and had to share. The restaurant has found a way to flourish without the use of all-star chefs by ingeniously replacing them with grandmothers!
Joe Scaravella, the restaurant's owner, puts it nicely when he says, "If you have the choice between a three-star Michelin chef and Grandma's, where are you going?" Personally, I'd pick my grandmother's house - she's by far the best chef I know. More to the point, everyone thinks their grandmother's are the best chefs they know. That's exactly why Scaravella has been so successful with his venture. CNN contributor Sarah Lent also surmises that with fewer families dining together these days, Enoteca offers the kind of homestyle cooking and bonding experience that people long for.
Since every grandmother's cooking is different, every dish at Enoteca has it's own flair as well. In fact, the menu changes daily so you never know what you're going to get. Doesn't that sound like fun?