Tuesday, August 7, 2012

Finding Greatness - Get Out There and Run!

Nike's latest Olympics ad campaign challenges consumers to find their greatness and offers unexpected inspiration in the form of an overweight, out of shape teenage boy.  What's so awesome about this particular commercial is that it doesn't feature some hyped-up athlete or untouchable celebrity. It's simple, brilliantly executed, and makes you want to get outside and pound the pavement.

Well done, Nike!

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